iTunes is a digital media player application that plays music and videos. iTunes supports M4V, MP4, and MOV video formats. They are playable in QuickTime Player. Many videos are in other formats, which is why you need to convert your favorite videos from YouTube and other sources to iTunes.

In the Internet market, there are thousands of programs for you to convert video for iTunes. They are divided into freeware and paid apps. The best part is freeware will allow you to convert video for free. In the article, I introduce two free tools for converting video to iTunes format.

Free applications to convert video to iTunes

Way 1: Use Apowersoft Free online video converter to convert video to iTunes online

Apowersoft Free Online Video Converter allows users to convert video to any format. It is the top video converter for iTunes to convert video to MP4, M4V and MOV which can be played on your Apple devices.

Free online video converter UI

It is a free online service that will save your money. You don’t have to pay for premium service. The thing that most people love is that it is fast. Test show that it converts videos to iTunes in no time. However larger videos will take longer to convert.

This free web-based service can convert videos to different resolutions from 144P to 1080P. The original resolution can also be maintained. Output sizes include 4:3 and 16:9 that allow you to save outstanding videos to your iPhone.

Way 2: Free convert YouTube video to iTunes with Freemake YouTube to iTunes converter

Freemake YouTube Converter is another free YouTube to iTunes converter tool. With the Freemake program, you can convert YouTube video to iTunes with no hidden costs. Now you can watch your favorite YouTube videos on your iPhone or iPad in iTunes format. This will make it easier to watch movies when you are on the road.

convert YouTube to iTunes

Let’s take a look at the steps of how to use Freemake YouTube to iTunes converter. The first step is to go to YouTube and copy a link to a video that you want to convert to iTunes. To convert the video to Apple devices paste the URL in the Freemake YouTube Converter. Then in a different window select Convert to iPod/iPhone or to iPad/iPad 2 and choose Export to iTunes. Finally, select Download & Convert.

Aside from using two above-mentioned apps to free convert video to iTunes, I offer another more powerful shareware below.

The perfect shareware for converting video to iTunes format

Video Converter Studio is a video converter for iTunes and was developed by Apowersoft. This shareware can convert videos to iTunes format such as MP4, M4V, and MOV. It can convert videos to any audio or video format. Plus you will be able to edit videos. Finally, it allows users to import external subtitles with its built-in subtitle editor.


Video Converter Studio is an outstanding video converter. It offers 100% quality and can support movies that are 720P and 1080P. This shareware will allow users to add external subtitles and audio. Sometimes you want extra audio files with the original video when you convert it to iTunes. The subtitles are easy to load and there is a subtitle editor built-in.

How to add the converted video to iTunes?

After you have completed the conversion, you can create a copy of your movie in your iTunes library. Then connect your iPhone or iPad and sync the movie that you converted. Next eject your device and disconnect it. Then locate the converted video and run it to make sure that it works.

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