Hi
ApowerManager will not recognize iTunes downloaded from Microsoft Store, so please go to iTunes official website and download the .exe file which is compatible for your Windows 10.
https://www.apple.com/itunes/
After you click download on the upper right of the webpage, please scroll down the webpage and find “Looking for other versions” and click “Windows”, then you can see iTunes for Windows and download it on your PC.


Then reconnect your USB cable to your PC’s USB port, or change another USB port to connect. If still nothing happens, please check whether you can connect your iPhone or iPad to iTunes. If yes, you can try to connect wirelessly.
Here is a user guide for your reference: https://www.apowersoft.com/faq/phone-manager-faq.html